[Johannesburg, 20 November 2025] – Following the announcement of ASAKE as the headliner for AfroFuture Festival in Ghana, AfroFuture – the pioneering brand by Culture Management Group LLC, is expanding its celebration of African creativity across the continent with the launch of its newest experience property, CURATED BY CULTURE (CBC), debuting ASAKE LIVE in South Africa this January 2026.
CURATED BY CULTURE marks a bold new phase in AfroFuture’s evolution, designed to spotlight African music, artistry, and lifestyle experiences through uniquely curated live events. While AfroFuture Festival in Ghana remains the brand’s flagship celebration of African culture, and Culture Beach Jam delivers a coastal fusion of music and adventure, CURATED BY CULTURE will focus on genre-defining artists, offering fans intimate, immersive performances across Africa.
For the first time ever, South African audiences will experience the electrifying sound and presence of Afrobeats global superstar ASAKE, live on stage. The concert promises to be a one-of-a-kind experience, blending Afrobeats energy, Amapiano rhythm, and vivid visual storytelling; all hallmarks of the AfroFuture creative universe.
From “Lonely at the Top” to Amapiano and “Organise,” fans can anticipate a dynamic showcase of chart-topping hits, high-energy choreography, and a world class production that celebrates the fusion of Afrobeats and Amapiano sounds.
“South Africa has long been a heartbeat of global music and creativity; its sound, its energy, and its people have influenced culture far beyond its borders,” says Abdul Karim Abdullah, CEO and Co-Founder of AfroFuture. “With CURATED BY CULTURE, our goal is to create experiences that honour these cultural powerhouses across Africa. Launching in Johannesburg with Asake felt like the perfect way to set the tone: bold, unapologetic, and deeply rooted in Africa’s rhythm.”
EVENT DETAILS
ASAKE LIVE will take place on Saturday, 3 January 2026, at The Goldrush Dome, Johannesburg.
Ticketing information:
Tickets will be available exclusively on Quicket, with early-bird sales opening soon. Fans are encouraged to follow CURATED BY CULTURE on Instagram at @cmg.za @afrofuture and check the website at www.curatedbyculture.co.za for further updates and announcements.
ABOUT ASAKE
ASAKE — born Ahmed Ololade — is a Nigerian Afrobeats superstar celebrated for his infectious fusion of Afrobeats, Amapiano, and Fuji-inspired Street pop. Bursting onto the scene in 2020, ASAKE quickly became one of Africa’s most dynamic musical exports, known for his energetic vocals, Yoruba-infused lyrics, and vibrant storytelling that captures the pulse of Lagos life.
Signed to YBNL Nation, under the mentorship of rapper Olamide, ASAKE rose to prominence with hits like Mr. Money, Omo Ope, and Sungba (Remix) featuring Burna Boy. His debut album, “Mr. Money with the Vibe” (2022), and follow-up “Work of Art” (2023) cemented his global stardom, blending street authenticity with international appeal.
With chart-topping records, electrifying performances, and a signature sound that bridges Africa and the world, ASAKE stands as a defining voice in the new wave of African music, driving the global rise of Afrobeats culture.
ABOUT CURATED BY CULTURE
CURATED BY CULTURE, presented by AfroFuture is a dynamic event series celebrating the sounds, styles, and experiences shaping today’s culture. From headline concerts to exclusive experiences, each event is curated to connect music, entertainment, and community.